One of the most effective marketing strategies is to put effort into designing a professional website that inspires customer trust in the company's products or services. However, this is not an easy task for the designer. Especially that the success of the brand and the strength of the brand's position in the minds of consumers are intrinsically linked to the web design.
Moving forward with selecting a designer who can design the website in a way that guarantees the success of your site is a huge responsibility. In addition there are fundamental principles and considerations that every designer must rely on and take into account to achieve the design of a website that attracts customers and achieves their satisfaction.
The most important guidelines and standards for creating a website are compiled here.
Principles and basics of web design
Design simplicity is key
This concept of simplicity is an essential aspect of any well-designed website, regardless of the current fashion in web design. For the simple reason that it's essential to your site's readability and usability.
To stand out from the crowd, avoid following the lead of those that employ elaborate, convoluted models and elements.
Designing anything complicated can make it harder to understand and use. You don't need to adopt a simple website design, but you should avoid adding any extraneous details or aspects and make your website clean and uncluttered. Any information you include, though, needs to be useful to the site's visitors in order to be included.
Use web-friendly fonts
Fonts play an essential part in the development of a website. Choosing the correct fonts allows you to convey your brand's values and values to your target audience. Nonetheless, aesthetics are not the only consideration. Also, make sure the fonts you use on your website are legible and easy to read.
If a user has to strain to read your content, you may have trouble getting your point through. Some fonts are readable in any size and can be read clearly on both mobile and desktop screens. Typefaces such as Arial, Helvetica, Times New Roman, and Courier New are included.
Mobile friendly web design
It is important to think about whether or not your website is suitable with the phone because of the staggering percentage of people who use mobile phones compared to other devices when accessing the web. If not, you may either rebuild it in a responsive design (one that changes its layout depending on the width of the viewing window) or look into a more practical option, like making a mobile site.
The vast majority of businesses nowadays have designed their websites with mobile users in mind, making it simple and pleasant to access information whenever and wherever it is needed.
In addition, a well-managed website fosters trust between you and your consumers. When a user trusts you, they are less likely to have any reservations about purchasing your goods or services, which ultimately leads to a higher sales volume.
Easy site navigation
That is, the ease with which a user can move around the site without having to struggle to press buttons or download images and files. One of the most important recommendations made in this regard is to adhere to a logical hierarchy of navigation paths within the site, create buttons that are easy to handle and click, and adhere to the "three clicks rule," which states that users will find the information they seek within three clicks.
When designing a website, it's important to keep in mind how certain design aspects will have an impact on the page's content, which in turn will affect how easily search engines can crawl and index your site. There can be no chance of this happening.
Because of this, working with a reputable company that specializes in web design is your best bet for creating a functional website.
If your website's on-page SEO isn't strong from the beginning, you should prioritize fixing the design instead. Website maintenance includes, of course, updating and maintaining content.
Read More: How can you create a successful and profitable business app?
Best web design company
The design of the website reflects your brand. However, if this design is based on a pre-made template without customization of the brand, this reduces the quality of the private image established in the minds of customers about your company and its distinctive digital presence. It is preferable to customize distinctive and attractive interfaces that reflect your brand in addition to company-specific characteristics.
OptimalPass is one of the leading providers of web design services and relies on its design to stay up with digital transformation and the market's intense competitiveness.
The services of Optimal Pass are not confined to web design alone; rather, they provide an array of integrated digital services, including the development and design of websites, online stores, and digital systems, as well as the design of user interfaces and e-marketing.